Visualizing the Scented World of Dedcool
brand refresh, web design
Fragrance
selling fragrance online is hard because you can’t smell through your screen (yet). dedcool tasked ilovecreatives studio with a brand refresh and website redesign that communicated the intoxicating essence of dedcool fragrances that are meant to me mixed, matched and layered.
To begin, we designed a visual language that associated a unique color aura with each dedcool signature fragrance to visualize the notes of the scent. then we designed their website with immersive art direction and strategic UI/UX that encourages discovery and exploration.
creative team
Puno Puno - Executive Creative Director
Mindy Nguyen - Creative Director
Sarah Sarazen - Art Director + designer
FAv solutions - development team
cutie modular button design
imagining the medicine cabinet shelf, full of dedcool
using the auras to communicate the vibe of each scent. Visualizing the suggested pairings to introduce the concept of scent layering.
sexy immersive ‘shop by scent’ product listing pages.
mega menu with all the ways to get into it
encouraging discovery with sample tins
flexible, universal
product pages
explore the entire fragrance collection without leaving the product page.
